The Digital Era
Every day, 20% of the terms typed into Google have never been searched before…
- 93% of shoppers buying decisions are directly influenced by Social Media
- 90% of consumers trust peer recommandations / Only 14% trust advertisements
- 1 in 5 couples meet online / 1 in 5 divorce involve Social Media
Goodbye 4 P’s of Marketing / Hello 4 C’s of Digital
- Creating: be original and provide engaging contents for your marketing target.
- Curating: provide something unexpected and show your prospects that you really care for them.
- Connecting: maximize the number of users who will interact with your Contents / Conversations / Community (people always want to be part of a tribe).
- Culture: create a specific culture that perfectly suits your community’s vision of the world.
Another 4 C’s vision
Idea is the Key 