1-Hour Photo : Wait & see. Literally.

In today’s world, a picture can be taken, edited, shared, liked, commented or even forgotten in less than one hour. You get an immediate result. This has some positive sides, as you can check your photo and take it again if you’re not satisfied with it. But at the same time, some of us end up taking 12 pictures of a burger, waiting for the perfect one to be uploaded on Instagram.

Be patient …

1-Hour Photo suggests you to wait one hour before being able to see what your snapshot looks like. Nevercenter, the company behind the app, states that by waiting an hour, “each photo becomes a little present to your future self”. It can also be seen as a little present to your past self, that child that couldn’t wait for the pictures he took to be developed.

As explained on the App Store, “It sounds like a bad idea, but you’ll be surprised what it does for your photos”. And it actually works! It’s not just a Placebo effect, pictures DO look better when using the app.
Well, first, waiting is effective. You really look forward to seeing whether it will enhance your picture. Then, when you are able to see the photo you took, the moment captured has already become a memory, which makes you look at it differently: it’s all about that precise moment. Finally, the picture is edited with a deep black and white filter and a film grain, specific to analogue photography.

Here's a picture I took during a concert, using the app

Here’s a picture I took during a concert, using the app

Keep it simple !

The interface is as simple as the concept: a big button in the middle to snap a picture, with the number of photos processing on the left hand side and the number of minutes left until your next photo is ready on the right. The app’s icon also shows you how many photos are being processed via a badge icon.

The app rides on the slow tech movement, which intends to reduce some of the “damaging effects of excessive technologies in human life, primarily through promoting slower or less extreme interactions with certain technologies”. It is actually more than a “hipster app”, because the treatment and the time you wait do improve the picture. And last but not least : you can’t use the front-face camera, so no selfies please !

Problem : the app used to be free but is now worth 0,89€. So Nevercenter is basically gambling on making people pay to wait one hour. Kind of risky …

If you have an iPhone, you can download the app here. It is however not available on Android yet.


Frontback – Shake Up Your Routine

« Please, give us a good excuse to take a selfie ! »

This sentence perfectly sums up the marketing idea which is hidden behind our mass consumption society. Indeed, it is imperative that you understand people concerns in order to offer them an easy solution. This is what Fredd, Frontback main creator, has achieved with his addictive camera app …

I won’t write down the thoughtful « official storytelling », uniquely designed to seduce the consumers … What I really want to is identify the genuine reasons that will lead you to become a Frontback Lover. The added value is clear, you are now capturing both sides of the story and your reaction is totally part of the scene you are documenting.

– You, and what you see –

Easy beer on Frontback App

Focus on the user

1 – What you see is real … (This is why I’m not on Instagram anymore !) The Frontback posted by the community cannot be uploaded. You truly have to take both pictures you need to produce your final invention. No more fakes, only authentic life is displayed here !

2 – An effective community management … Fredd and his team (especially Elissa – community manager) are very close to their users. They regularly send short emails in order to implement their co-creation strategy. They are carefully taking care of the Frontback community and are delivering an enjoyable, original, ergonomic and addictive app !

3 – Humans love risks … When you post a Frontback you are taking an « unconscious risk » and you are trying to obtain rewards. The main objective is obviously to get the maximum number of Likes in order to strengthen, in your mind, the fact that your life is extremely exciting! So please, « don’t let me be misunderstood » #NinaSimone …

4 – A dynamic dualistic prospect … A place to show your greatest experiences or just share your daily life. This mainly depends on the app vision you have and the way you use it. The perfect Frontback is definitely the one which transforms your routine life into a unique adventure !

5 – A creative community … This point clearly shows how powerful the application concept is. Indeed, users have found hundreds of pictures combinations and are continuously trying to invent new concepts. Last but not least, even if you are connected to a one million worldwide community, you will easily retrieve your offline friends thanks to an efficient geolocation system.

Be original & join the community !