Periscope, original or intrusive ?

app Periscope

Periscope, what is it exactly ?

Recording live with your phone and stream it online, this is what Periscope offers you. Yes, as simple as that, but nobody thought about it before (except Meerkat, see below). The company itself describes this new born app stating « Explore the world through someone else’s eyes ». Fantastic you might say, but what exactly is the world you are able to see with Periscope ? As it is starting to be largely used by the community, you can find absolutely everything on the live stream, from FIFA games, people driving live (#yolo) to travellers and live broadcast of journalists (if you’re lucky). The live stream is twofold: one tab where you can check what the people you follow are doing and another tab where you can Explore random stream from random people. Let’s see what are the possible benefits as a broadcaster and as a user.

periscope 2


– Interests for broadcasters –

Persicope is a new way to interact with people and social media. As you might have heard, it has been bought by Twitter and therefore, you will be able to link your Periscope account with your Twitter profile. This app can be used for a professional purpose (live conferences, journalists, celebrities…) as well as for a personal one, without any planned objective. What might follow is a new trend that we could call the « live-selfie » consisting of filming yourself doing your own business and waiting for people to like, comment, interact, etc… Obviously, this can only last for a moment because you, me, anyone can easily get bored very soon ! This is the reason why you will be well advised to add a value to your stream to make it work and last longer.

From my humble point of view, it will be hard for you to create a content, as good as it can be, that can be seen by thousands of people. The best content will probably be produced by influent Twitter users with a lot of followers. Anyhow, you can also broadcast videos of you simply to connect with friends as an alternative to Skype or Facetime and nobody will stand on your way !

– Interests for viewers –

Having eyes worldwide. Interact with the streamer instantly.
The second side we have to discuss is the interests viewers will find in this app. Again, it depends mostly on you. You will be able to stream videos of journalists on the field, of celebrities that will soon follow and use the app or also videos of anonymous visiting a nice place, doing extreme sports or only filming themselves (live-selfie ?).

The best way to know if Periscope is made for you is to download it, to go through it and watch randomly some video streams. You might as well try to stream your own video and check if people are interested in what you’re doing ! The moment of the day you use it can also change the experience. In case of a big event, you may fall on some live streams with a good cover but when the night comes, you will probably encounter less interesting people. In the end, the experience you’ll have is created by the broadcasters using the app. But who exactly will stream on Periscope ?

What might go wrong

Some people are talking about a revolution starting with this app, others think that it looks like a phone version of Chatroulette. The real value here is that you can stream not only in your house but wherever you are. And your experience with Periscope is linked with the kind of people you will find on it. Explore the different accounts and start following people with valuable content. About that, you should read an interesting article from The Guardian by clicking here.

The first shot by Meerkat

Created within a few weeks by a start-up called Life of Air, Meerkat was the first live-stream app to be launched. That is why Twitter reacted quickly by launching Periscope, their new family member. Periscope was the only app to unlock the ability for users to watch instant live but also recent streams recorded but again, Meerkat reacted and offered the same feature for their users.

In the end, these two apps look alike and offer the same value. But the war is starting in the backstage to push celebrities to prefer one app to another in order to gain new members as well as some social buzz. It’s up to you now to try both apps and use them (or not).

Just to let you know, Periscope got over one million subscribers for their first ten days but Meerkat is now available on both iOS and Android (follow the links at the end). Let the war begin !

Periscope for iOS

Meerkat for iOS // for Android

Publicités

Chiffres clés du Web

Quelques stats incontournables …

  1. 4 millions de recherches Google sont effectuées chaque minute sur Internet;
  2. 84% de possesseurs de smartphones et tablettes déclarent les utiliser devant la TV;
  3. la vidéo représente 60% du trafic web;
  4. 363,1 milliards d’euros ont été dépensés sur des sites e-commerce en 2014;
  5. Amazon est le plus visité en France avec 1 837 000 visiteurs uniques moyens par jour;
  6. 8% c’est l’augmentation prévue du budget marketing digital des entreprises en 2015;
  7. 70% des inscrits sur les réseaux sociaux les consultent quotidiennement;

Activité sur les social networks

A retenir par réseau

Facebook 97% des français le connaissent et les photos représentent 75% du contenu publié.

Tweeter 78% d’utilisateurs sont sur mobile et 277 000 Tweets sont publiés chaque minute.

Snapchat : 82 millions d’utilisateurs actifs mensuels (71% ont moins de 25 ans) avec 700 millions d’envois chaque jour.

Instagram : 58 % des utilisateurs ont déjà eu envie d’acheter un produit après l’avoir vu sur le réseau.

Pinterest80% des utilisateurs sont des femmes.

LinkedIn : plus de 300 Millions d’utilisateurs.

Google + :  540 millions de comptes actifs.

Vine : 40 millions d’utilisateurs avec 8 333 vidéos partagées toutes les minutes.

Tumblr : la connexion moyenne dure 28 minutes.

YouTube100 heures de vidéo sont mises en ligne chaque minute et 6 milliards d’heures sont visionnées tous les mois.