Whyd : when community and music Come Together

What about a free social network gathering all the music you can find on different websites such as Youtube or SoundCloud ? Sounds interesting, right ? Well, this is actually a reality. It’s called Whyd, it’s elegant and sophisticated. That may be because it’s French. It’s so French that your default profile picture has a moustache

whyd app

Whyd represents a perfect tool to share with people having the same musical tastes as you and is available on iOS and Desktop. It can be described as the “Pinterest of music”, as you organize your profile by playlists, such as Pinterest’s boards.

A place for all your music

Turning music experience into a social network has some key advantages: once you’ve settled down on Whyd, you’ll begin to discover fresh tunes every day, matching your tastes. This is a good opportunity to find new artists and expand your musical knowledge. It can even become a filter, allowing you to listen to the best tracks selected by your friends and people who share your musical tastes.

« It’s a kind of magic »

The Hot Tracks feature allows you to listen to the most appreciated tracks by the Whyd community, by musical genre. The app has a human-centered approach of music, which reinforces the quality of its service. From a subjective point of view, you’ll find that, for the moment, Whyd users have a very diversified qualitative music culture.

The best solutions are those that can cover a daily need

You know that music-related apps are usually limited by contracts with record companies, which can be frustrating as You Can’t Always Get What You Want. But what differentiates mostly Whyd from Spotify (for example), except from its wider catalogue, is its approach of music. Something that we share. It’s not a music consumption service but a social network built around music. And that makes all the difference as it’s a new way to interact with music. It’s personal and social. Free and with no ads, it also ensures a better listening experience.

Simple – Want to add a track to one of your playlist ? You can use the cross-platform search engine and then tap the + button. It’s that simple.

UX – The app is really easy to use. The main menu is clear (Stream, Profile, Hot Tracks, Notifications and Settings), everything is in its place and the navigation is smooth. Concerning Designit might lack from identity (while the app itself has a strong one) but at least it makes everything quickly understandable.

USP – A really clever way of sharing music (and a slight hipster touch).

The company isn’t talking about any monetization, for the time being, but hints that the logical step after connecting music consumers to each other is to enable them to connect with and “support” the artists they enjoy. – Techcrunch.com

The place for your favorite music !


Frontback – Shake Up Your Routine

« Please, give us a good excuse to take a selfie ! »

This sentence perfectly sums up the marketing idea which is hidden behind our mass consumption society. Indeed, it is imperative that you understand people concerns in order to offer them an easy solution. This is what Fredd, Frontback main creator, has achieved with his addictive camera app …

I won’t write down the thoughtful « official storytelling », uniquely designed to seduce the consumers … What I really want to is identify the genuine reasons that will lead you to become a Frontback Lover. The added value is clear, you are now capturing both sides of the story and your reaction is totally part of the scene you are documenting.

– You, and what you see –

Easy beer on Frontback App

Focus on the user

1 – What you see is real … (This is why I’m not on Instagram anymore !) The Frontback posted by the community cannot be uploaded. You truly have to take both pictures you need to produce your final invention. No more fakes, only authentic life is displayed here !

2 – An effective community management … Fredd and his team (especially Elissa – community manager) are very close to their users. They regularly send short emails in order to implement their co-creation strategy. They are carefully taking care of the Frontback community and are delivering an enjoyable, original, ergonomic and addictive app !

3 – Humans love risks … When you post a Frontback you are taking an « unconscious risk » and you are trying to obtain rewards. The main objective is obviously to get the maximum number of Likes in order to strengthen, in your mind, the fact that your life is extremely exciting! So please, « don’t let me be misunderstood » #NinaSimone …

4 – A dynamic dualistic prospect … A place to show your greatest experiences or just share your daily life. This mainly depends on the app vision you have and the way you use it. The perfect Frontback is definitely the one which transforms your routine life into a unique adventure !

5 – A creative community … This point clearly shows how powerful the application concept is. Indeed, users have found hundreds of pictures combinations and are continuously trying to invent new concepts. Last but not least, even if you are connected to a one million worldwide community, you will easily retrieve your offline friends thanks to an efficient geolocation system.

Be original & join the community !