See the world in 3D with Cubic Tour
Cubic Tour is one of those smartphone games that will challenge your mind. Be prepare to have a seizure next time you play tetris, because Cubic Tour will ruin your childhood memory!
So here we go, dark screen, slightly gloomy music playing. Let’s dive into Cubic Tour!
In a 2D world, you will have to think in 3D. I mean… you’ll have to LEARN to think in 3D, because it’s soooo unnatural, at least for people like me, who need a mental endeavor to pass this “3D in 2D” mindtrick.
Cubic Tour Smartphone Game
Cubic Tour ruins your Tetris experience …
Using the geometric shapes, mostly from Tetris, you will have to turn and turn and turn the shapes to make it correspond with the “shadow” of the shape you have to form. Said like this, it seems childish right? Remember this game you played, when you were young and pure? The square goes in the square, the triangle goes in the triangle… Cubic Tour might just be the adult version of it, forcing you to be quick and to develop a 3D analytical mind.
But beware … As the level goes, the difficulty increases. Not only does the speed of the game goes from “grandpa on a walker” to “that’s like the Hyperloop, man!” 1, but the shapes will harden too. The Tetris-like kind of shapes will soon turn into very, very complex shapes you will have to tame.
A punitive game
It is clearly a punitive game! Whatever your skills are, the game will be hard. You will lose, and lose again. But Cubic Tour is fun enough to push you to try again. It is punitive as you will have to improve your skills and retry several times to succeed, but in the manner of a SMB2, the game perfectly knows how to dose the punishment with the satisfaction of victory! Cubic Tour is punitive, but sooooo rewarding when you finally go to the next level!
Cubic Tour 3D special smartphone game
The marketing behind Cubic Tour
On a marketing viewpoint, a few things come to my mind:
– Simple: The concept around the game is very simple, easy to catch, just like a good catchphrase: really easy to understand. For a product to sell, it has to show quickly what it is used for and how: the game is then intuitive: it takes a few seconds to know what to do, and how to do it.
– USP: Unique Selling Point: what is the ONE reason to buy the product, what is the ONE benefit you will get from the product? The Cubic Tour USP is definitely the overcoming promise: learn to think/visualize quickly and act, surpass one’s skills…
– Sensorial Marketing: The music is far from what you can hear on “mainstream” games, it has its own unicity, create an ambiance and helps the user to dive totally into the game’s atmosphere.
– Enough with the freemium games! Indeed, the marketing technic used in those games is devilishly efficient but also very frustrating.3 It is refreshing to have a game designed for addiction through a subtle way. The difficulty progression is excellent, which will make you play more, think more and try to prove your skills!
I also wanted to talk about another game as Cubic Tour reminds me of it, but I didn’t know how to introduce it without breaking the rhythm of the article… So, just a few words about a PC/Xbox game, using the 2D/3D effects in an other way: Play “Fez”, you’ll thank me later …
1 See Elon Musk from Tesla, for more details : http://www.teslamotors.com/fr_FR/blog/hyperloop
2 Super Meat Boy (PC-XBOX, which I highly recommend!)
3 It is actually the key of this technic