« Please, give us a good excuse to take a selfie ! »
This sentence perfectly sums up the marketing idea which is hidden behind our mass consumption society. Indeed, it is imperative that you understand people concerns in order to offer them an easy solution. This is what Fredd, Frontback main creator, has achieved with his addictive camera app …
I won’t write down the thoughtful « official storytelling », uniquely designed to seduce the consumers … What I really want to is identify the genuine reasons that will lead you to become a Frontback Lover. The added value is clear, you are now capturing both sides of the story and your reaction is totally part of the scene you are documenting.
– You, and what you see –
Focus on the user
1 – What you see is real … (This is why I’m not on Instagram anymore !) The Frontback posted by the community cannot be uploaded. You truly have to take both pictures you need to produce your final invention. No more fakes, only authentic life is displayed here !
2 – An effective community management … Fredd and his team (especially Elissa – community manager) are very close to their users. They regularly send short emails in order to implement their co-creation strategy. They are carefully taking care of the Frontback community and are delivering an enjoyable, original, ergonomic and addictive app !
3 – Humans love risks … When you post a Frontback you are taking an « unconscious risk » and you are trying to obtain rewards. The main objective is obviously to get the maximum number of Likes in order to strengthen, in your mind, the fact that your life is extremely exciting! So please, « don’t let me be misunderstood » #NinaSimone …
4 – A dynamic dualistic prospect … A place to show your greatest experiences or just share your daily life. This mainly depends on the app vision you have and the way you use it. The perfect Frontback is definitely the one which transforms your routine life into a unique adventure !
5 – A creative community … This point clearly shows how powerful the application concept is. Indeed, users have found hundreds of pictures combinations and are continuously trying to invent new concepts. Last but not least, even if you are connected to a one million worldwide community, you will easily retrieve your offline friends thanks to an efficient geolocation system.
Be original & join the community !